Campaign 2018

ETC Finance

Print design, art direction and key visuals for the ETC Finance brand campaign.

ETC Finance is a Hong Kong-accredited financial institution providing mortgages and various personal loan services. ETC hired Dash to design the key visuals for its latest advertising campaign which included art direction, photography and print design.


sector

financial service


work

art direction   /   key visual   /   print design   /   photography

ETC Finance

Campaign 2018

Print design, art direction and key visuals for the ETC Finance brand campaign.

ETC Finance is a Hong Kong-accredited financial institution providing mortgages and various personal loan services. ETC hired Dash to design the key visuals for its latest advertising campaign which included art direction, photography and print design.


sector

financial service


work

art direction   /   key visual   /   print design   /   photography

Challenge.

ETC Finance focuses on giving loans to customers that may find it challenging to be approved by banks or have had unsuccessful loan applications in the past. Financial topics can often provoke worry, anxiety or confusion. DASH needed to ensure that the key visual communicated a positive narrative, capturing a moment of relief from anxiety in finding a solution that delivers a renewed sense of hope.

Design &Creative Concept.

The client already had a solid campaign concept that leveraged storytelling to present two real world-inspired scenarios and DASH needed to build upon and bring this to life in the key visual and across the different marketing materials. With photography as the key visual, DASH needed to capture and communicate a compelling narrative in a single frame. DASH guided the photo direction to communicate key emotions of “before” and “after”, from worry and anxiety to hope and positivity. Financial topics can be quite complex and a broad range of information needs to be communicated in a single medium. In order to communicate the necessary detailed information through the print design, DASH not only leveraged text but used a series of infographics to deliver the message with ease and clarity.

ETC Finance | Campaign 2018 | key visual design

Challenge.

ETC Finance focuses on giving loans to customers that may find it challenging to be approved by banks or have had unsuccessful loan applications in the past. Financial topics can often provoke worry, anxiety or confusion. DASH needed to ensure that the key visual communicated a positive narrative, capturing a moment of relief from anxiety in finding a solution that delivers a renewed sense of hope.

ETC Finance | Campaign 2018 | key visual design
ETC Finance | Campaign 2018 | key visual design

Design &Creative Concept.

The client already had a solid campaign concept that leveraged storytelling to present two real world-inspired scenarios and DASH needed to build upon and bring this to life in the key visual and across the different marketing materials. With photography as the key visual, DASH needed to capture and communicate a compelling narrative in a single frame. DASH guided the photo direction to communicate key emotions of “before” and “after”, from worry and anxiety to hope and positivity. Financial topics can be quite complex and a broad range of information needs to be communicated in a single medium. In order to communicate the necessary detailed information through the print design, DASH not only leveraged text but used a series of infographics to deliver the message with ease and clarity.