Annual Members' Choice 2019 Awards
Asia Miles
Creating eye-catching branding and booth design for Asia Miles Member Choice Awards.
Asia Miles is a frequent flyer and rewards programme in which members can earn miles to redeem a wide range of travel and lifestyle awards. Each year, Asia Miles holds the Asia Miles Member Choice Awards, giving participants the opportunity to win a range of prizes by voting for their favourite restaurants.
Asia Miles commissioned DASH to create an eye-catching stand at the award dinner where attendees could greet other guests and find out more about Asia Miles and its wide-range of services.
sector
tourism and service
work
print design / printing and production / exhibition design / production and installation
Asia Miles
Annual Members' Choice 2019 Awards
Creating eye-catching branding and booth design for Asia Miles Member Choice Awards.
Asia Miles is a frequent flyer and rewards programme in which members can earn miles to redeem a wide range of travel and lifestyle awards. Each year, Asia Miles holds the Asia Miles Member Choice Awards, giving participants the opportunity to win a range of prizes by voting for their favourite restaurants.
Asia Miles commissioned DASH to create an eye-catching stand at the award dinner where attendees could greet other guests and find out more about Asia Miles and its wide-range of services.
sector
tourism and service
work
print design / printing and production / exhibition design / production and installation
Challenge.
The challenge was to ensure that the stand design stood out to passers- by in order to attract them to come over. With this in mind, the design needed to be original, eye-catching and visually interesting while reflecting Asia Miles’ brand identity.
Creative Direction &Design.
DASH designed the booth to have a 3D effect that would help it stand out at the award dinner and advertise Asia Miles to passers-by. The silver reflective elements of the design ensured the display grabbed attention and made people want to hang out in the area.
Challenge.
The challenge was to ensure that the stand design stood out to passers- by in order to attract them to come over. With this in mind, the design needed to be original, eye-catching and visually interesting while reflecting Asia Miles’ brand identity.
Creative Direction &Design.
DASH designed the booth to have a 3D effect that would help it stand out at the award dinner and advertise Asia Miles to passers-by. The silver reflective elements of the design ensured the display grabbed attention and made people want to hang out in the area.
