Carnival Day
Asia Miles
Helping Asia Miles stands out during the AIA Carnival with design, production and exhibition assets to celebrate its 20th anniversary.
Each year the AIA Carnival brings thrills and family fun to Hong Kong’s Central Harbourfront. Asia Miles is one of the event’s key sponsors and annually holds the “Asia Miles Carnival Day”, just for its members. Asia Miles hired Dash to create the art direction, print, production and exhibition design for the day that tied in with Asia Miles 20th Anniversary.
sector
tourism and service
work
art direction / print design / printing and production / exhibition design / production and installation
Asia Miles
Carnival Day
Helping Asia Miles stands out during the AIA Carnival with design, production and exhibition assets to celebrate its 20th anniversary.
Each year the AIA Carnival brings thrills and family fun to Hong Kong’s Central Harbourfront. Asia Miles is one of the event’s key sponsors and annually holds the “Asia Miles Carnival Day”, just for its members. Asia Miles hired Dash to create the art direction, print, production and exhibition design for the day that tied in with Asia Miles 20th Anniversary.
sector
tourism and service
work
art direction / print design / printing and production / exhibition design / production and installation
Challenge.
As one of the Carnival’s key sponsors, a selection of the amusement rides, attractions and games would have an Asia Miles theme. Any art direction and design needed to be able to be applied to this wide range of elements as well as remain transferable to other visual materials like stamps for prizes and tickets for lucky draws and carnival entry.
Design &Development.
DASH designed a fun and engaging theme to celebrate Asia Miles Carnival Day. DASH created a Bear Hunt with a bear as a central character which took prominence across each design element – from tickets for the raffle and entry, to the prize redemption stand. DASH ensured consistency across the design while making it flexible enough to be used across multiple online and offline platforms.
Challenge.
As one of the Carnival’s key sponsors, a selection of the amusement rides, attractions and games would have an Asia Miles theme. Any art direction and design needed to be able to be applied to this wide range of elements as well as remain transferable to other visual materials like stamps for prizes and tickets for lucky draws and carnival entry.
Design &Development.
DASH designed a fun and engaging theme to celebrate Asia Miles Carnival Day. DASH created a Bear Hunt with a bear as a central character which took prominence across each design element – from tickets for the raffle and entry, to the prize redemption stand. DASH ensured consistency across the design while making it flexible enough to be used across multiple online and offline platforms.
